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In the latest interview by Hysteria By GIRLONFILM, we step into the creative universe of Tatum Jade, the visionary creative and designer behind JADED. Tatum's upcoming collection is a deeply personal narrative and takes you on a journey through nostalgia, the loss of innocence, and the raw, unfiltered essence of womanhood. Tatum is transforming the way we experience storytelling through fashion.
Drawing from the shadows and light of her own childhood experiences and those of the women who preceded her, Tatum crafts a collection that challenges the conventional portrayals of femininity and innocence.
From concept to creation, Tatum invites us on an intimate journey through the inspirations behind her designs, from the delicate memories of childhood to the defiant rejection of societal expectations. Each piece in the collection serves as a marker of her journey.
Discover the ethereal realm of JADED and get a look inside the mind of Tatum Jade.
AN INTERVIEW WITH TATUM JADE
TATUM, COULD YOU PROVIDE US WITH A SNEAK PEEK INTO THE STORY OR INSPIRATION THAT FUELS YOUR UPCOMING COLLECTION?
This collection is inspired by the nostalgia of not only my childhood but of the women before me, but also having that being taken away too soon. Whether it be the fabrics the detailing or the design combatting what it means to be a sweet and innocent little girl.
THROUGH VIEWING YOUR WORK, IT’S CLEAR THAT YOU INFUSE A BIT OF YOURSELF INTO YOUR WORK. HOW HAVE YOUR PERSONAL EXPERIENCES OR EMOTIONS INFLUENCED THE CREATIVE PROCESS FOR THIS PARTICULAR COLLECTION?
That’s all it is.
All of my inspiration is from my experiences as a child and dealing with it now that I’m learning to have a voice. My medium is making clothes and building visuals that help untangle what has been built up inside of me.
I’ve had to steadfastly face myself and keep going. This is the only space I’ve felt like parts of my story could live and be free.
Looking back, I want to feel like I can create something from losing my innocence as a child because of the rage that was put upon me. Rage that was built up under the idea that if you’re a good girl and do what you’re told, everything will be fine. And it wasn’t.
This is the beginning of that story.
CAN YOU TAKE US THROUGH THE JOURNEY OF CONCEPT TO CREATION?
I thought a lot about the actions and shapes that remind me of being small. Swaddling, smocked puffy dresses, and ribbons I’d wear to church, being rocked to sleep. But also how I wanted to reject the idea that little girls are only meant to be sweet and precious.
There’s chaos and the beauty of not understanding the rules put upon us yet. What you’re ‘supposed’ to do and what not to.
I wanted to have beautiful things that were dirty, and makeup that highlighted being adventurous and unbothered. I wanted to take all that I remembered as I was young and put it together in a way I felt I had control.
I wanted to showcase this world I feel inside of me when I revisit those memories. The joy, the pain, confusion, the playfulness, and the romantic parts of losing yourself as self-preservation.
WITHOUT GIVING TOO MUCH AWAY, ARE THERE ANY SPECIFIC PIECES THAT ARE YOUR FAVORITE?
I have pieces I’m really proud of as far as construction and follow through.
But my favorite is one that I made from a pattern and fabric my sister gave me, a jumpsuit that has fabric my granny gave me, and the baby dress that was my mom's. It feels like I can have them together in the most beautiful way without pain or judgment.
WHAT MESSAGE OR FEELING DO YOU HOPE INDIVIDUALS WILL DERIVE FROM WEARING YOUR DESIGNS FROM THIS COLLECTION?
I hope that I invoke nostalgia, comfort and the knowingness of where we come from. That you can create beauty from wherever that is.
And it’s your own.
Photography By: Creepykelli
Model: Romina Montserrat
IF YOU COULD ENCAPSULATE THE SOUL OF THIS UPCOMING COLLECTION IN A FEW WORDS, PHRASES, OR EMOTIONS, WHAT WOULD THEY BE?
Melancholy, raw, dissociative dream, rage, tantrum, precious, filthy, uprooting, feminine freedom.
WHAT EXCITING HORIZONS DO YOU ENVISION EXPLORING NEXT, AND HOW MIGHT THIS UPCOMING COLLECTION SERVE AS A STEPPING STONE TOWARD THOSE NEW DIRECTIONS?
I’ll hopefully get to a place financially that I can put popular pieces into production and find another store to house them. Some more interactive video projects to continue to tell pockets of the story. I’d ideally love to have the whole work as an installation in galleries.
Because it isn’t just clothes for me it’s revisiting a whole period of time and the essence of it. It’s the writing, the tangible clothing, the video, works of other artists that align that bring the story together.
I’d want the whole setup to be a longer experience to be taken in. I haven’t figured out a way to get there yet, but I’m hopeful that I can make the most of it to get there.
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